Jakarta Indonesian people are avid Habits for a walk (hang out) and spend a blessing for Pertamina. Outlets or stores that are growing rapidly and phenomenal retail outlets. This business model will be developed.
Vice President of Marketing Fuel (BBM) Retail PT Pertamina Djaelani Sutomo explained, the development of outlets / shops in Indonesia could be said of phenomenal retail outlets and even occurs one deviation (anomaly).
While Exxon and Prestone close their outlets, Pertamina actually do the opposite. “Pertamina capture that opportunity, so apply the business concept of ‘Bright: Food and Drink’,” explained Djaelani Sutomo in Bogor, recently.
One form of development is going to execute the Pertamina gas station, petrol stations that already have outlets other than ‘Bright’. Well as the possibility of opening outlets in petrol stations in areas that do not have supermarkets. The following interview excerpts.
Business outlets in petrol stations owned by Pertamina apparently growing rapidly. Is this new business model that will be tilled Pertamina?
Development of outlets / shops in Indonesia is a phenomenal location of retail outlets, you could say one deviation (anomaly). While Exxon and Prestone close their outlets, Pertamina actually do the opposite. It is closely linked with the compulsive habit of Indonesian people to the streets (hang out).
The proof, Starbuck’s outlets located in Cikampek KM 19, the people sitting in a coffee outlet that gas station after another. Whereas Starbuck in America are currently closed. Business model ‘Bright: Food and Drink’ capture the opportunity.
Bright Development will be continued. One form is going to execute the Pertamina gas station, petrol stations that already have outlets other than ‘Bright’ like Alfamart and Indomaret.
This can not be instantaneous because they are tied to long contracts and so forth. That’s what we’ll do. For example retail outlets that could be developed in a village or district there is no mini. So once a gas station where people were shopping around.
What about in terms of funding?
If the problem in terms of funds, indeed we got out the cost. We can offer to employers. Want to be handled alone would cost, or the governance of Pertamina. Stay we paid a fee.
So far how to contribute to the Pertamina Bright?
It is still small, but for every day trader is able to stall because it is USD 1.5 million. Though it can be nothing more than that. When viewed from petroleum sales revenue was not a big margin.
Unlike the sale of food or beverages that can be up to 40% margin. While in the retail fuel, the maximum is only 4%, but because of his many volumes of fuel to be significant margin. In the future, when competition becomes more intense while the volume of its fuel-decreasing, then the replacement margin of outlets it.
How to hold a continuation of Pertamina plans to build a gas station college?
Gas station now stands was the University of Indonesia (UI) and University of Gadjah Mada (UGM). Then ITB, failed because the location is not eligible. Now this had insisted was the University of Diponegoro (Diponegoro University).
Then UB (UNIBRAW) and once we see on average a good location. So in addition to their own interests within the university, can also be used for public purposes.
Hopes, we want nunut blessing. If the gas station was on campus, their management and so forth, could be better. That’s what our concern and not closed to other universities. Moreover, especially in universities is also being sued for the money. It would be nice if they opened a gas station
admin on July 19th, 2011 | File Under Hangout | No Comments - | Tags: